they're going to try to right the ship on wednesday. but if you look at the numbers, a lot of the damage was done over the summer when the obama campaign decided early on to define mitt romney as a plutokrat, someone out of touch with the main stream and romney doubles down on obama's strategy with this video that came out. so they're in a real situation here and they've got a short time to right it. >> it's offensive if you unpack and think about it. what he's saying is we're all stupid. we don't remember that the polls have shown republicans up a lot. and secondly this idea that people in the media, if their personal views go one way, the product of the reporting goes another way. i don't think there's resonating with the public at all. if you go back to important media failures like the iraq war or the financial crisis, on iraq there may have been a lot of reporters who were personally skeptical but there was a collective media failure in the way they covered it. so the idea that someone's personal views are always going to represent